Social Enterprise Advertising and Marketing Agency
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Welcome
"Let us join forces to enrich the lives of underserved communities with greater purpose."
Gabriela Alcantara-Diaz
Founder and President, gadMCinc
Our Services
Strategize
Data Analytics
In-Market Research
Platform Development
Key Message Development
Campaign Strategy Development
Conceptualize
Concept Development
Copywriting & Design
Event Management & Guidance
Social Media Content Creation
Media Outreach Messaging
Ongoing Campaign Support
Mobilize
Partnership Marketing
Media Outreach Program
Social Media Implementation
Case Study Development
Purposeful Platforms
OurNursesSonBravas® y Bravos
Honoring the bravery and dedication of Hispanic and multicultural nurses who heal communities every day, OurNursesSonBravas® y Bravos was launched in 2020 by gadMCinc® and distributed by Semilla Multicultural™.
In 2022, the initiative expanded with OurNursesBravasSanasySalvas™. It highlighted mental wellness, self-care, and the inspiring stories of nurses navigating COVID-19 while supporting their families.
For Hispanic Heritage Month 2025, the initiative presents Nuestra Herencia Sana (“Our Heritage Heals”), celebrating the courage, dedication, and healing power of Hispanic and multicultural nurses. "Nuestra Herencia Sana emphasizes that healing is more than a profession—it is a cultural legacy. By celebrating nurses’ dedication and heritage, the campaign reinforces OurNursesSonBravas® y Bravos’ commitment to equity, community well-being, and workforce development."
This ongoing platform also serves as a bridge to the future—sharing powerful testimonials from Nurses Bravas who have been on the frontlines of major U.S. health crises, from HIV to COVID-19, inspiring Hispanic students to consider careers in nursing.
As founder Gabriela ‘Gaby’ Alcantara-Diaz explains:
"Growing up in a family devoted to healthcare and inspired by my mamá brava, I’ve seen firsthand how storytelling can educate, inspire, and empower. That’s why I created OurNursesSonBravas® y Bravos—to elevate the voices, stories, and cultural wisdom of Hispanic nurses, highlighting their dedication, mentorship, and impact across the nation, with a special focus on South Florida.”
Learn more about our Nurses Bravas y Bravos and how their stories are inspiring the next generation of Hispanic nurses.
Impactful Initiatives
Wellness Series
builds a mindful relationship with
food through nutrition and mental health strategies.
Hispanic Heritage Nurses Bravas/os Vaccination
NursesBravasSanasySalvas™
OurNursesSonBravas® y Bravos launched NursesBravasSanasySalvas™ to honor the courage and support the mental wellness of Hispanic and multicultural nurses on the frontlines of COVID-19. The campaign invited nurses to share their experiences balancing patient care, family responsibilities, and self-care, highlighting the challenges affecting their overall health and well-being.
To provide practical support, Semilla Multicultural and community partners offered mental health resources, including:
- Free bilingual guided meditation audios from Health Journeys*
- Self-care packets donated by local Latin entrepreneurs and corporate partners, including Pier 33 Gourmet, Carnival Corp., and Nature’s Valley
- Book donations from life coach authors Jones Loflin, Todd Musig, and Linda Bonnar
A special thank you goes to our sister agency Semilla Multicultural, integrative public health nurse, researcher, and educator Caroline E. Ortiz RN MS MPH NC-BC, organizational mindfulness consultant Dr. Stephanie Palacios, Psy.D., M.F.T., and founder of Health Journeys, Belleruth Naparstek ACSW, BCD, for their dedication to the wellbeing of our communities of color.
“Yisel Bell has led the effort during these difficult times, supporting and providing her knowledge and wisdom to provide for those in need. Yisel has placed herself in the line of fire, motivating our team to continue thriving for success in this endless story of a devastating pandemic. Honor must be given to these heroes, who face this COVID-19 pandemic head-on and never once back away from providing quality care for our community and those in need.”
— Marlon Margarejo, MSN, RN, Director of Critical Care, HCA Kendall Regional Medical Center
Partnerships & Program Legacy
Over the years, OurNursesSonBravas® y Bravos has collaborated with leading South Florida healthcare institutions, including HCA Florida Kendall Regional Hospital, Palmetto General Hospital, Coral Gables Hospital, and Miami Children’s Hospital, demonstrating the initiative’s credibility and lasting impact.
Hispanic Heritage Nuestra Herencia Sana
NursesBravasSananySalvan™
OurNursesSonBravas® y Bravos Launches “Nuestra Herencia Sana” for Hispanic Heritage Month 2025
For Hispanic Heritage Month 2025, OurNursesSonBravas® y Bravos presents Nuestra Herencia Sana (“Our Heritage Heals”), in partnership with Larkin Community Hospital Palm Springs Campus, with signature sponsorship from Amscot Financial and art contributions by Annie Reyes HiveDeco. The campaign celebrates the courage, dedication, and healing power of Hispanic and multicultural nurses, highlighting their vital role in caring for Florida’s growing Hispanic communities.
This year’s initiative spotlights five exceptional nurses from Larkin Community Hospital Palm Springs Campus through storytelling, social media engagement, and a luncheon celebration on October 2, 2025. Nuestra Herencia Sana emphasizes that healing is more than a profession—it is a cultural legacy. By honoring nurses’ dedication and heritage, the campaign reinforces OurNursesSonBravas® y Bravos’ commitment to equity, community well-being, and workforce development.
Meaningful Clients
Meaningful Clients
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Miami Healthcare Heroes
"Hispanic Star Miami, Beam Suntory and gadMCinc join forces in donating hand sanitizers and masks to local healthcare heroes at five hospitals in South Florida."
Viable community partnerships bring support to local communities with healthcare needs.